According to a CyberMedia Research (CMR) report -India Quarterly Media Tablet Market Review – between April and June this year, Micromax emerged the market leader with 18.4 per cent share in tablet volumes sales. South Korean major Samsung was second with 13.3 per cent market share. Apple’s iPad was third with a market-share of 12.3 per cent during this period.
For Now,Micromax is the third largest handset vendor in India after Nokia and Samsung.
“During the second quarter of 2012, about 47.4 per cent of tablet sales were from new entrants focussed on addressing application areas in education and entertainment segments. This trend demonstrates clearly that vendors are positioning their devices at India’s youth,” said Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice, in a release.
Micromax’s CEO, Deepak Mehrotra, Said the company had just one tablet PC during the period in which the study was carried out.
“We, at present, have a portfolio of five tablet PCs and the numbers next quarter should be better,” Mehrotra Added.
In terms of Price the average selling price of Micromax’s tablet “Funbook” is priced between Rs 6,000 and Rs 10,000 while Apple and Samsung’s price are much higher and are not affordable by a Common man.
Android operating system had the lion’s share of the market at 87.5 per cent.
“As Android devices become increasingly popular with users across the world, competition is increasing in the India tablets market with more and more vendors launching devices based on the Android OS,” he said.
Kawoosa alos added “The share of devices based on other operating systems like Windows, iOS and QNX are expected to rise in future in view of the recent announcement of the Microsoft Windows Surface Tablet, the global launch of the Apple iPad 3 and reduction in BlackBerry Playbook prices.”