There are several factors that determine how well a website will perform in search results. But the key is to focus the content on the users, and provide them with a more friendly environment to browse your site. Most people make the mistake of focusing the content on Search engines. It’s all about the user-experience now. Bring original content that is different from other sites. Be relevant, and keep updating your content on a regular basis.
2. Finding your site in Google
To check whether your site has been indexed by Google, go to Google, and in the search bar, write ‘site:’ followed by your domain name. For example, site:mybloggertricks.com. If something comes, then your site has been indexed. If not, then there could be a problem in your robots.txt file or the domain might have been previously associated with malicious content. You can file a reconsideration request with Google from the webmaster tools. If you find that not all your pages have been indexed, you can wait for Google to do it, or you can submit that content manually by going to google.com/submitcontent.
3. Understand which Google searches are driving traffic to your websiteGoogle Webmaster Tools is a great place to see what searches are driving the most amount of traffic for you. Check for queries that have high clicks and click through rates. And check for those that have a low rate to see what’s wrong. Also, if your impressions count is high, but CTR is low, then your site might not be appealing to users.
4. Using Sitemaps to help Google find content hosted on your site
Sitemaps are important as they help Google index your website. You should create a sitemap for your website, and then submit it to Google. We have discussed about this in more detail here;
5. Learn how to Engage with your audience using social media
Social media is a great way to promote your business. Engaging audience on social media is the key to any business’ success. You can engage with your audience by holding contests, sharing stories and accomplishments, and announcing products. Interacting with your audience is extremely important, as it will increase the number of your customers, as social media is all about connections.
6. Learn about the Google Webmaster Tools Message CenterGoogle Webmaster Tools Message Center is your friend! It will give you messages for the latest news and happenings, and announcements. It will also let you know of any behavioral changes in your website, so you can know what’s wrong with your site. It will let you know what areas are causing problems and impacting your performance in search results.
7. Errors that Google may find and report while crawling your website
Again, Google Webmaster Tools is there to help you fix any errors on your site. The Crawl errors page in Webmaster tools let you know of any site errors or URL errors. Site errors occur when Google can’t access your web hosting server. They need to be resolved as soon as possible! URL errors include not found or 404 errors. Google will also let you know about any other errors it finds on your site, hence you can easily troubleshoot and resolve he errors to ensure you site is once again back on track.
8. Webspam Content ViolationsGoogle is very strict about its rules and regulations. Any site that violates those might be blocked or removed from the search results. Examples of violation include copying irrelevant content from another website, having a low quality blog filled with affiliate links, and creating multiple sites that redirect back to one site to give you more bites at an apple.
9. How malicious parties can spam your site
Sometimes, you might be the victim of spam. Malicious users will post links all over you blog in the comments sections. These comments include links to other website not really related to the topic. Always set links in comments to “nofollow”, so that users are discouraged from this practice.
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